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Areas of Practice
Education
  • University of Virginia School of Law
    JD, 1977

  • Louisiana State University
    BA, cum laude, College Honors, 1974
Bar Admissions
  • Louisiana, 1977
Court Admissions
  • US Supreme Court, 1995
  • US Court of Appeals for the Fifth Circuit, 1977
  • US Court of Appeals for the Eleventh Circuit, 1981
  • US District Court for the Eastern District of Louisiana, 1977
  • US District Court for the Middle District of Louisiana, 1983
  • US District Court for the Western District of Louisiana, 1977
professionalsBio
A. Ourso III
Partner
Four United Plaza
8555 United Plaza Blvd
Baton Rouge, LA 70809
225.248.2022 tel
225.248.3022 fax

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Justin Ourso is a partner in the Litigation Practice Group. He focuses his practice on intellectual property law, media law, and the representation of clients in contested matters before state and federal agencies and in trial and appellate courts.

Drawing on his more than 25 years of experience in a variety of business litigation, Justin Ourso concentrates his intellectual property practice on trademark, copyright, domain names, web sites, the Internet, entertainment, trade secrets, and technology. His work in these areas includes brand counseling, selection and risk avoidance, registration, protection, enforcement, intellectual property and web site audits, web site user agreements, UDRP proceedings, COPPA and DMCA compliance, licensing, and related transactions and agreements, including management, distribution, employment, and noncompetition agreements, and intellectual property asset descriptions for public securities filings.

Justin’s media law experience includes counseling and defending broadcasters, publishers, reporters, and broadcast networks in the areas of defamation, privacy, publicity, advertising, reporters’ privilege, public records, open meetings, and courtroom access.

His business litigation experience has covered constitutional, contract, construction, warranty, product liability, business interruption, bankruptcy, interpleader, infringement, unfair competition, covenants not to compete, unfair trade practices, professional liability, commerce clause, antitrust, directors', officers’, and partners’ liability, fiduciary duties, class actions, and statutory and agency licensing matters in Louisiana state and federal courts.

Justin has extensive industry experience and has represented national and international manufacturers, processors, providers, distributors, wholesalers, building contractors, and retailers of numerous products and services, including perfume, compressors and turbines, drilling rigs, television and radio broadcasting, newspaper and magazine publishing, HVAC equipment, tobacco, recorded music, groceries, telecommunications, petroleum, utilities, computer chips, musical entertainment, and tax preparation.

Justin is an active member and leader of trade and legal organizations. He has been actively involved in the International Trademark Association for 25 years and the Intellectual Property Law Section of the American Bar Association for 17 years, having served as a chair or vice chair of a number of committees for both entities. (More details on his INTA committee work are available here and information on his ABA IPL work is available here.)

In 2013, Justin was selected for inclusion in the inaugural edition of IP Stars, an international guide to leading IP firms and lawyers published by Managing Intellectual Property, and has been listed in the publication every year since. In 2016, he was selected by Best Lawyers® as Trademark “Lawyer of the Year” for Baton Rouge. Justin was listed in Who’s Who Legal: Trademarks in 2015, the only Louisiana trademark lawyer so honored.

Distinctive Professional Achievements

World Intellectual Property Organization (WIPO)

  • Member, Domain Name Panel, appointed November 2017

International Trademark Association (INTA)

  • Co-Chair, Annual Leadership Meeting, New Orleans, November 2018
  • Member, Board of Directors, INTA Political Action Committee (PAC), April 2008 to present

Managing Intellectual Property (MIP)

  • IP Stars, MIP’s international guide to leading IP lawyers and firms, listed annually since 2013 (inaugural year of publication)

Community Service

For a period of nine years, from the fall of 2002 through the spring of 2011, Justin devoted a substantial amount of time to coaching a recreational soccer team with the Baton Rouge Soccer Association, beginning with boys under the age of five. He coached a total of 33 boys, nine of whom were on the team from five to nine years. All who tried out were selected to a premier team when the team stopped playing.

Justin’s other community service has included serving as a member of the board of directors of the South Side Civic Association for three years; chair or co-chair for the committee at his church responsible for adult retreats and speaking programs for three years; a solicitor for and chair of the corporate division of fundraising for the annual giving program for Mary Bird Perkins Cancer Center; chair of the Parents Annual Giving Campaign for Catholic High School, after serving as a grade-level chair for four years; a major donor solicitor for a capital campaign for St. Joseph’s Academy; a major donor solicitor for Trinity Episcopal School in New Orleans; a solicitor in two capital campaigns for the University of Virginia School of Law; and a member of the advisory board for the Literary Circle of Louisiana State University.

Personal

Justin and his wife Ann have reared three daughters and a son through college and to marriage. One of their children is an investment banker in Atlanta; one is a managing director of a Fortune 100 financial services organization in Charlotte; one owns and manages a consulting firm for government relations, strategic communications, and media relations in Washington, DC; and one is a talent recruiting manager for a brand strategy and design consultancy in New York City. Justin coached the two youngest in little league baseball and all four on various soccer teams. Ann worked her magic on the rest of their lives. 

Noteworthy

  • AV Preeminent® Peer Review Rating in Martindale-Hubbell
  • The Best Lawyers in America®, Litigation - Intellectual Property and Trademark Law (listed annually since 2012)
  • Best Lawyers®, "Lawyer of the Year," Trademark Law, Baton Rouge, Louisiana (2017)

Representative Matters

Business Litigation and Transactions

Intellectual Property Litigation and Transactions

    Media Law

    News

    More

    Presentations

    • Moderator, "Trademarks & Cuba: Issues Raised by the New US-Cuba Diplomacy & Trade Initiative", May 22, 2017, INTA Annual Meeting "Table Topic"
    • Moderator, "Doing Business in Cuba and Trademarks in Cuba" program, April 5, 2017, 32nd Annual Intellectual Property Law Conference, American Bar Association, Section of Intellectual Property Law
    • Panelist and presenter, "Intellectual Property Licensing Agreements Under the Bankruptcy Code" program, March 25, 2015, 30th Annual Intellectual Property Law Conference, American Bar Association, Section of Intellectual Property Law
    • Presenter, "Branding and Trademark Law in the United States", January 15, 2015, Business & Technology Trade Mission Program
    • Panelist, "Social Media and Intellectual Property Law", October 30, 2014, Conference on SBIR and STTR Programs and Intellectual Property Law, Gulf Coast Intellectual Property Association (formerly, Gulf Coast Patent Association)
    • Presenter, "Trademarks and Social Media: A Preliminary Analysis of Trademark and Related Rights in Social Media", January 24, 2013, Trademark Workshop, Gulf Coast Patent Association
    More

    Publications

    • "Intellectual Property Licensing Agreements Under the Bankruptcy Code: A Proposal for a New Legislative Solution"
      Bethesda, Maryland 30th Annual Intellectual Property Law Conference, American Bar Association, Section of Intellectual Property Law, March 25, 2015
    • "Trademarks and Social Media: A Preliminary Analysis of Trademark and Related Rights in Social Media"
      New Orleans, Louisiana Gulf Coast Patent Association, January 24, 2013

    Memberships

    • American Bar Association, Intellectual Property Law Section, Chair of various committees
    • International Trademark Association, Co-Chair 2018 Annual Leadership Meeting; Member, Board of Directors, INTA PAC, 2008-present