William W. Horton, a partner in the firm's Business & Commercial Transactions Practice Group and member of the Healthcare team in the Birmingham office, was quoted in an article published by The Ambulatory M&A Advisor on July 15, 2015. The article, "Social Media: Handling Negative Comments," discusses how physicians can tackle negative comments on various social media platforms. Mr. Horton states, "If you feel like you have to respond, I think the best response is probably to get in an appropriate forum and say, 'We are sorry that you were not satisfied with your experience.  We welcome you to give us a call and discuss what we can do to make this right with you.'" To read the article in its entirety, please click here.