Trademark Protection, Litigation, and Portfolio Management

What we do

Jones Walker advises clients on trademark clearance, selection, registration, and enforcement in the United States and internationally. We help companies develop trademark portfolios that reflect how brands are actually used in commerce, balancing protection, cost, and scalability.

Our services

• Availability and registrability assessments
• Prosecution of trademark applications in the United States and abroad
• Portfolio management and maintenance, including renewals and watch services
• Trademark licensing, including multitier and cross-border structures
• Enforcement against infringing or confusingly similar uses
• Negotiated coexistence and consent arrangements

When disputes arise

We represent both plaintiffs and defendants in trademark infringement, unfair competition, and brand-related litigation. Where appropriate, we resolve conflicts through negotiation and coexistence arrangements — preserving brand value while avoiding unnecessary litigation.

Talk to our trademark team

Contact the Jones Walker IP team to discuss a trademark, brand, or enforcement matter.