Juan E.

Serrallés, IV

• AV Preeminent® Peer Review Rating in Martindale-Hubbell

Joint Ventures

• Represented El Salvador’s brewing and sparkling beverage company (the country’s sole brewer, local Coca-Cola and bottled water bottler, as well as the then-largest packaging company in Central America) owned by a prominent local family consortium in negotiating and creating a joint venture with the world’s second largest brewer by volume. The joint venture became the leading brewer and soft drink bottler in Central America with a total enterprise value in excess of $1.1 billion.

• Represented a London-based client, a global merchant and distributor of agricultural commodities, in creating a joint venture to refine, package, distribute, and sell sugar from facilities operated by the joint venture entity located in the United States.

• Represented a Latin American hotel development group and franchisee operator in joint ventures to acquire and develop six (to date) mixed-use hotels in Southern Florida.
• Represented one of Argentina’s most prestigious and historical maritime companies, which provides a variety of shipping services at all major ports in Argentina. The engagement entailed negotiating a joint venture agreement between the foregoing Argentine maritime company and the world's largest shipping company to deploy and expand tug services at the major ports in Argentina. Within its first two years, the joint venture services 50 percent of the tug business at the different ports where it operates. 

Privatization/Hotel Resort

• Represented the Commonwealth of Puerto Rico in privatizing all government-owned hotels on the Caribbean island. Such representation covered more than a dozen hotels in sales that exceeded $1 billion and negotiations with resort developers to add in excess of 5,000 rooms to Puerto Rico’s hotel inventory.

Power/Energy

• Negotiated and structured a joint venture entity consisting of Guatemalan/El Salvadorian construction and engineering enterprises. Juan represented the joint venture in negotiating with a Fortune 500 electrical power company for the removal, re-engineering, procurement, and refurbishment of an 83-megawatt power plant originally located in the State of North Carolina. This deal included the transportation of such power facility to, and its reconstruction in, Las Palmas, Guatemala. Juan has also negotiated engineering, procurement, and construction agreements for hydroelectric power facilities in Central America.

Aeronautical

• Represent a multi-jurisdictional Latin American aircraft company in the commercialization, modification, co-production, maintenance, and logistical support of freighter, passenger, and multi-purpose aircraft throughout the Latin American region.

• American Bar Association
• Florida Bar Association
• Hispanic National Bar Association
• Bay Point Property Owners Association, Vice President (2004–2006), President (March 2007–March 2019)
• City of Miami Co-Designation Committee, Chairman (1983)
• City of Miami Health Facilities Authority, Vice Chairman (1989–1992)
• Daily Bread Food Bank, Advisory Board member (1993)
• Easter Seal Society of Dade County, Inc.
• Greater Miami Chamber of Commerce
• Leadership Miami
• WPBT – Channel 2, Board of Directors (2002–2005)